Paul Heyman and his Looking4Larry agency will be teaming with Left/Right Productions to produce a new unscripted reality TV series, according to a report from The Wrap.

The report notes that Heyman is partnering with Emmy Award winning producer Mitchell K. Stuart and that the pilot is being filmed in New York, while the show itself will explore Heyman’s “ingeniously dysfunctional” approach to advertising and marketing.

Speaking about the new project, Heyman had the following to say, “It’s a day in the life of the Looking4Larry agency and all of the many problems that we are forced to solve. It’s the juggling act. I’m a single parent looking to demonstrate to his children that you can work your a** off and have the time of your life doing it. I sleep two hours a night, so if I don’t keep busy, I end up getting myself in a lot of trouble. At least now if I get in trouble, it’ll make for good television.”

More details are available at this link.