Triple H’s entrance for his match against Sting at this Sunday’s WWE WrestleMania 31 pay-per-view will feature elements and scenes from the forthcoming Arnold Schwarzenegger movie “Terminator: Genisys” as part of the WWE and NBC Universal campaign launched today, according to a report from Variety.com.

The report notes that the entrance at WrestleMania will be the first of many deals that the partnership hopes to put together and that WWE will be promoting the new film through July when its scheduled for release in theaters and that the idea behind it all is a way to increase ad revenue for WWE programming and come up with new and unique ways for entities to promote their brands via the WWE and NBC Universal.