In an update on WWE officially announcing Bray Wyatt vs. Dean Ambrose in a Tables, Ladders & Chairs match for next month’s WWE TLC pay-per-view, according to a report from PWInsider.com, there was a very important reason that the bout was advertised last night.

The report notes that the WWE went into last night’s pay-per-view with a plan specifically to get those using the free trial this month to become paid subscribers and that part of that plans was announcing the match for next month’s event, as well as Vince McMahon appearing live on Steve Austin’s podcast on December 1st.