WWE have hired a big public relations firm to help promote Stephanie McMahon as the company’s Chief Brand Officer, according to a report from The Wrestling Observer Newsletter who note that the WWE hired the new firm to push Stephanie as a friendly public face for the company.

The report notes that the first appearance that the new firm landed for Stephanie McMahon was her recent appearance on Good Morning America and that more appearance are to come, while the firm are also aiming to get Stephanie recognized for her charity work in the same way that the Dallas Cowboys’ Chief Brand Officer and EVP Charlotte Jones Anderson is.