WWE are planning a big change for future pay-per-view events, following the revelation that they will be dual-branded going forward, beginning with next month’s WWE Money in the Bank pay-per-view, according to a report from PWInsider.com.

The report notes that WWE have reached out to international broadcast partners including Sky and InDemand to inform them that as of the Money in the Bank pay-per-view, their pay-per-view events will now kick off at 7pm Eastern/4pm Pacific and that pay-per-views could run as long as 4 hours. This would mean that Kickoff Shows would now start at the 6pm timeslot, while the report also states that cornerstone events such as WWE SummerSlam & WWE Surivor Series this year may go longer than the 4 hours planned.

In an interesting note, the InDemand website currently lists the WWE Money in the Bank pay-per-view as starting at 6:30pm Eastern, as they carry the final 30 minutes of the Kickoff Show leading into the pay-per-view.