All Elite Wrestling star Jeff Jarrett applied to trademark the term “Heat” on June 1st with the United States Patent and Trademark Office (USPTO), with the filing made through Michael E. Dockins who has helped wrestling legends, independent wrestling stars and AEW talents to secure their trademarks.

The filing for the trademark notes that it is for the following, “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”