Former WWE star Keith Lee applied to trademark the term “Limitless”, as well as an image that consists of a stylized letter L with an infinity symbol overlaying the same on January 20th with the United States Patent and Trademark Office (USPTO), with the filing made through Michael E. Dockins who has helped independent wrestling talents and All Elite Wrestling stars to secure their trademarks.

The filing for the term “Limitless” notes that it is for the following, “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports for entertainment purposes.”

The filing for the image notes that it is for the following, “G & S: Hats; Shirts; Socks; Sweatshirts; Bandanas; Hooded sweatshirts”, as well as “G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment services, namely, live appearances by a a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainment personality; Entertainment services, namely, televised appearances by a professional wrestling and sports entertainment personality; Providing wrestling news and information via a global computer network; Providing online interviews featuring a professional wrestling and sports entertainment personality in the field of professional wrestling and sports for entertainment purposes.”