In an interview with ESPN, Paul Heyman commented on the freedom that he has in his role on WWE television and why he describes it as simply “putting your balls on the table”.
“If you truly want to reach for the brass ring, you need to put your balls on the table. I can go off-point, I can go off-word, I can go off-paragraph, but I can never go off message. Because when I come back through that curtain, if I haven’t sold [McMahon] tickets or pay-per-views or merchandise or network subscriptions, it’s not about reaching for the brass ring – my balls are getting chopped off. And you have to be willing to put your balls on the line with that. Now if you are, he’ll let you do it. It’s your funeral. Or it’s you reaching for the brass ring. Either way, it’s a risk that you have to take.”
The interview is available in full at this link.