WWE talents will be appearing at the upfront presentations for FOX and NBCUniversal tomorrow, according to a report from Deadline who note that The Miz and Bianca Belair will be appearing at the NBCUniversal upfront presentation, while Roman Reigns and Charlotte Flair are scheduled to appear at the FOX upfront presentation.
Speaking about the WWE being classified as both sport and entertainment with a scripted advantage, WWE’s Chief Brand Officer Stephanie McMahon-Levesque had the following to say, “It’s like athletic theater. It’s the story, that’s why you care, you’re swept up in the storylines. We can script the buzzer-beater moments, we can script the Hail Mary’s, we have a leg up on sports. You may object to what we do, but you’re never going to be bored. People say, oh you have to be defined in one bucket or another, but think about ESPN, what does that first letter stand for. Entertainment.”