In a recent interview with Ad Age, WWE’s Chief Brand Officer Stephanie McMahon discussed several topics, including how the company have changed their production during the ongoing Coronavirus pandemic.

“We’ve had a few key learnings in terms of camera angles and how not to shoot the audience. Our commentators, we used to encourage them to lay out more, so that you can get more of the natural sound, now we’re encouraging them to fill that gap. We’ve experimented with various forms of augmented reality.

Typically, in our WWE Performance Center, there are these big actual fans, it doesn’t necessarily look good on TV, so we put in a virtual ceiling, which is pretty cool, you can experiment with that and try different things. We’ve tried sweetening the audio, we have our developmental superstars act as fans, socially distanced with masks, to provide some audio and atmosphere and we’ve experimented with sweetening that audio, turning it up, so you can actually hear the cheers, the boo’s, etc.

We’ve learned a lot, sometimes we’ve over done it. We’ve tracked the feedback from our fans who said, yeah that was too much, it wasn’t believable or I really loved that, I really felt more engaged. We’re constantly evaluating and shifting in accordance with what our fans are saying and also what technology is available.”

The interview is available in full at this link.