TKO COO Mark Shapiro spoke at the Morgan Stanley Technology, Media & Telecom conference on Wednesday and discussed several topics, including the potential for combined sponsorship deals for WWE and UFC.

Shapiro stated that they have not yet made a combined sponsorship pitch for the WWE and UFC deals, but that the team to do that only came into place in January, so it is very early in the process.

Shapiro added that he has a lot of confidence that they will be able to grow the WWE sponsorship money in the same way that they did with the UFC, but possibly quicker, given the WWE’s best in class standing and that to that end, they will focus on activating advertising inside the arena.