TKO COO Mark Shapiro spoke at the Morgan Stanley Technology, Media & Telecom conference on Wednesday and discussed several topics, including the recent WWE/UFC dual weekend events, WrestleMania 40 and more.

Shapiro stated that the recent WWE/UFC in Anaheim, California was a great test for their dual threat approach of holding two shows in the one venue and loved the unplanned synergy of athletes from both brands appearing on the other.

Shapiro added that they will look to replicate that, but that it will be more of a long-term play with select situations and that WrestleMania will see a big influence from WME (their talent agency), with big celebrities set to attend.