In an update on Endeavor agreeing to acquire WWE and merge the company into a new company alongside UFC, a filing with the SEC notes that more than sixty prospectors got in touch with WWE’s financial advisors during sale talks, with the company selecting and entering confidentiality agreements with twenty of those between February and March 2023.

The filing notes that of those, nine demonstrated their interest through written proposals, which included Endeavor and that discussions between the WWE and Endeavor began on February 7th, followed by Endeavor CEO Ari Emanuel, company President Mark Shapiro and other members of the company sitting down with WWE Executive Chairman Vince McMahon, WWE CEO Nick Khan and other WWE personnel to discuss the proposal.

The filing adds that a preliminary proposal was that Endeavor would be granted 57% ownership of the company, with WWE retaining 43%, however final revisions in regards to the terms of the deal happened during a special meeting at Night 1 of WrestleMania 39 on April 1st, with Paul “Triple H” Levesque expressing his support of the deal to upper level personnel, despite being unable to attend the meeting, given that he was overseeing WrestleMania business.

Those revisions led to Endeavor being granted 51% ownership of the company, while WWE retained 49%, with WWE Executive Chairman Vince McMahon, via written consent, giving his stamp of approval on April 2nd, and an official press release issued on April 3rd to make the deal public.