WWE have signed what is believed to be its first spirits sponsorship with Wheatley Vodka, with Wheatley Vodka to be designated as the official vodka of WrestleMania 40, according to a report from Sports Business Journal who note that Wheatley Vodka will also be sponsoring a handful of other WWE events going forward.

The report adds that Wheatley Vodka are also going to be the presenting sponsor of an upcoming six-part series on WWE’s social media and digital channels, with the series to feature Cody Rhodes interviewing other WWE wrestlers, while a Wheatley Vodka branded tour bus will be seen in the series.

Additionally, Mike’s Hard Lemonade will also be returning as a sponsor for this year’s WWE SummerSlam Premium Live Event.