WWE have announced the appointments of Joaquin Del Rivero as Vice Preisdent & General Manager Latin America, as well as Mauricio Ramirez Cuesta as Marketing Director Latin America as part of the company’s broader and deeper commitment in Latin America, with both to be based in the company’s offices in Mexico City, Mexico.
In a statement issued by Ed Wells, WWE’s Executive Vice President of International, he stated, “Mexico and Latin America are strategically important growth markets for us and we are confident that Joaquin and Mauricio will continue to successfully develop the WWE brand and business in the region. WWE is committed to expanding internationally and our presence in Latin America is important to the company’s future growth.”
For those wondering, Del Rivero will lead the company’s strategic business development initiatives and day-to-day operations in Latin America and work with the WWE’s partners across all its lines of the business including TV, live events, marketing, sponsorship, new media, licensing and merchandising. He brings nearly 30 years of business and marketing experience to the company as he held leadership roles at brands including Time Warner, NFL, Hasbro, General ELectric, Disney and Procter & Gamble. Del Rivero received an M.B.A. from the University of Edinburgh and a Bachelor of Arts in Economics from Metropolitan University.
Meanwhile, Mauricio Ramirez Cuesta will report directly to Del Rivero and serve as a key member of the company’s International marketing team, creating and executing country specific brand campaigns, while developing and implementing marketing and promotional strategies for all lines of business including TV, WWE Network, consumer products, licensing, live events and digital. He brings more than 16 years of marketing experience to the company and held key roles as Adidas, Grupo Monitor and Telcel. He holds an M.B.A. and Bachelor of Arts in Marketing from Universidad Anahuac Campus Sur in Mexico City, Mexico.