WWE were today revealed as a new investor in Cloud9, an American eSports organization who field teams in games such as Call of Duty, Rocket League and Counter Strike: Global Offensive.

A report from ESPN notes that WWE have joined the Beverly Hills Sports Council, Monumental Sports & Entertainment co-owner Raul Fernandez, Creative Artists Agency co-founder Michael Ovitz, venture capital firm Founders Fund and a joint investment from tech investors David Sacks and Bill Lee, who have collectively pumped $25 in Series A financing.

Speaking about why WWE made the investment, WWE’s Chief Financial Officer George Barrios had the following to say, “We just looked around the space, looked at all the players and did our own evaluation of who we thought would be successful in the long term. We just thought that the Cloud9 team had developed lots of expertise and we’re just really, really impressed with Jack Etienne, the Cloud9 CEO and the rest of the staff, how professional they were, how organized and how much infrastructure they had built for a small organization. We thought they were on their way. We looked at a lot of players, and they were the ones we put in the top tier.”