In a recent interview with The Hollywood Reporter, WWE’s Senior Vice President and Head of Global Sales and Partnerships Craig Stimmel discussed WWE’s sponsorship revenue, while noting that the company will hold another sponsorship-type match at WrestleMania 39, following on from the Mountain Dew Pitch Black Match at the 2023 Royal Rumble event.

With brands such as Pepsi, Mars/Snickers, Cinnamon Toast Crunch and Take Two listed as WWE sponsors, Stimmel had the following to say.

“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match and what they’ll be able to bring to that match, so we’re going to do things that fit inside of our storyline as well.

We’re tracking exactly where we want to be going into the events, we’ve also got a diverse set of sponsorships coming in, we’ve got snacks, we have beverages among others, so it’s a really nice diverse portfolio of brands that are joining in a myriad of ways.

When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence, we’re also going to have a post-match press conference that’s going to be sponsored this year, you saw that with Mountain Dew and the Royal Rumble, but we’re going to have that again at WrestleMania.

It’s on YouTube, and on TikTok and Facebook, so we’re going to have a myriad of opportunities to tell a brand story across different spectrums with different voices, so I think when we approach brands, we want to make sure that that holistic picture is in place, we’re looking for that audience overlap.”

The full interview is available at this link.