WWE are intending to focus more on creative content featuring their talent in the second half of 2022, with this new vision to include a relaunch of Sheamus’ Celtic Warrior Workout YouTube channel, with some of the NFL’s Tennessee Titans this weekend in Nashville, according to a report from David Cohen of Adweek.

The report notes that this strategy shift comes after the company surpassed 70 billion views on YouTube, making it the first sports brand and the seventh channel overall to do so.

WWE’s VP of Digital, Steve Braband, discussed the success stating, “Our success is a result of our entire WWE media team working together to produce content for the platform, thinking about our highlights, superstar interviews and exclusive content strategically for distribution on YouTube. Additionally, YouTube itself has been a historically tremendous partner in guiding the success of our channel.”